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HOW to optimise your product features?
The learning is in the varied stimulii which provide clear directions vs. guessing.
Case study: A chocolate brand was looking to optimise its product for maximum appeal.
They wanted to understand what aspects of the product impacted appeal and how to design the product for maximum appeal
8 products varying the following features: Density, Type of chocolate, Sweetness and Fortification were created and tested to understand the impact & combination of different features.
Mind Genomics® showed the disposition of the different mindsets towards the product features and the optimisation of features for maximum appeal.
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