1

It is the difference between an x-ray and an MRI

2 

Archivabilty, Databasibility

& Comparibilty.

3

Individual models

4

 Emergent mindsets

5

Interactions as predictors

6

Cannot be gamed

7

Speed, cost efficiency and iterativity

8

Dollar value of each element

9

Emotional signature

10

Response time

11

Personal viewpoint identifier

12

Ecological validity

13

Easy to understand stimulii

14

Quantify change in decision criteria.

15

Concreteness

16

Sequence the mind

17

35  Solid years of research history